The COVID-19 pandemic has represented an exogenous, unexpected shock for a large proportion of artists and creatives. The effects of this crisis have been felt in different ways and extents across the artistic and cultural fields. These differences imply that the direct economic effects on artists and creators in different disciplines are hard to measure and distinguish, even if a snapshot focusing on the aggregates for the industry shows drastic drops in growth and productivity. However, a certainly uniform effect across the artistic fields (and beyond) has taken the form of a surplus in the provision of time, derived from a reduction in commute time, social commitments and other activities which have been curtailed by the pandemic; particularly during the lockdown periods that took place between March and June 2020.

We propose a model where our dependent variable representing market results is given by the user and expert reviews of an artistic work, produced by an artist, while we explore the correlation with our measure for their craft and business skills, in order to analyze the role of these on the market performance of the artists, as detailed in the nomological model below. What makes this model interesting is that the pandemic has provided us with a quasi-experimental setting to study the role of business skills and craft on the market performance of artists, since there are categorical responses to the time surplus provided by the lockdown, which can be identified as treatments (into which the artists self-select), while those who did not alter their pre-pandemic time allocations stand as a would-be control group.

Investigador principal

Javier Alejandro Rodríguez Camacho - rojavier@javeriana.edu.co

Departamento de Administración de Empresas

Coinvestigadores

Mónica Romero - mmromeros@javeriana.edu.co

Departamento de Artes Visuales

Jeremy Chiying Young - jeremyyoung@javeriana.edu.co

Departamento de Administración de Empresas